Creamoosh

Creamoosh was created to introduce authentic Plombir ice cream to the Israeli market and turn a relatively unfamiliar product into a recognizable local brand. As a Graphic Designer, I developed the visual communication of the brand across digital, print, retail, and experiential touchpoints.

My work covered the full range of brand materials: from the launch event and promotional campaigns to social media content, special offers, competitions, and influencer collaborations. I also designed branded stands for exhibitions and food festivals, retail refrigerators placed in stores across Israel, special design for food trucks and delivery trucks, product catalogues for suppliers and distributors, internal presentations, and various supporting materials.

It was a strong end-to-end collaboration focused on building a consistent visual presence for a new brand and making authentic Plombir feel relevant, distinctive, and instantly recognizable to the Israeli consumer.