Roshen Israel

My collaboration with Roshen focused on introducing the established international confectionery brand to the Israeli market. I developed a localized visual direction that modernized the brand’s communication while preserving its recognizable character, creating a stronger and more contemporary presence across print, digital and social media. I also designed materials for food festivals, expos and exhibitions, the brand’s international catalogue, branded trucks and delivery vehicles, as well as a new gifting line with custom-designed boxes and bags.

By bringing consistency, freshness and a distinctly local perspective to the brand’s visual communication, I helped Roshen become more visible, recognizable and appealing to the Israeli audience. The collaboration gave the brand a more contemporary face and helped translate its international identity into a visual language that could connect with today’s Israeli consumer.