Super Yuda Israel

Super Yuda (Paz Group)

Creative collaboration with Super Yuda, a well-known urban grocery retail chain in Tel Aviv. I was responsible for developing visual communication across retail, digital and print, from seasonal and promotional campaigns to in-store branding, advertising materials, social media and printed publications.

The project involved creating fresh visual concepts and key visuals for different campaigns and occasions, while keeping the brand consistent across a wide range of formats and touchpoints — from the physical store environment to digital communication and internal materials.